AI Agents That Build and Run a Small Business Website for You
Describe a business in ordinary words; Willo builds the site or software and can keep doing daily tasks like writing, support and marketing.
In plain English
Willo lets you describe a business idea in ordinary words, then it builds a website or simple software and can keep working on daily tasks like writing, support and marketing. You do not need to write code. It is free to start, with no card required. Founder Jason Francis presents it as a way to turn an idea on a to-do list into something that actually runs.
~$6,947 MRR; $7,349 verified revenue last 30 days; $31,970 all-time (TrustMRR/Stripe, Nov 8, 2026)
Operator: Jason Francis (founder)
Revenue independently checked: documents reviewed by a publication, or a public dashboard.
Not disclosed.
The tool stack
Payments
OpenAI API ↗LLM / vision
Anthropic API ↗LLM / agents
Prices are the vendors' published list prices as researched in Oct 2026 and change often — always check the vendor's pricing page.
Step-by-step setup
- Let a user describe a business idea in plain language.
- Build a working website or simple software from that description.
- Offer to keep handling daily tasks such as writing, support and marketing, with the user still in charge.
- Free to start; charge when people want more of the running handled for them.
What's automated vs. the human 15%
The machine does
- Core AI generation/analysis
- Billing and onboarding
You still do
- Product quality and support
- Distribution and marketing
- Compliance and edge cases
Overview
Describe a business in ordinary words; Willo builds the site or software and can keep doing daily tasks like writing, support and marketing.
Operator: Jason Francis (founder). Website: https://www.willo.ai/
Estimated split: about 85% of the work automated, 15% human.
Realistic income
TrustMRR (checked Nov 8, 2026) shows about $6,947 MRR, $7,349 in Stripe-verified revenue over the last 30 days and $31,970 over its tracked history, with 120 active subscriptions. This is one operator’s result, often after months or years of work, and doesn’t predict yours. Check the live listing — numbers change.
Risks
- Website and software builders are a crowded field.
- Handing daily customer messages and billing to software needs careful checks.
- Recurring revenue can fall: last-30-day sales were down about 19% when checked.
- Startup cost and time to first dollar are not disclosed.
*Income figures are illustrative ranges based on public pricing and typical outcomes reported by practitioners, not guarantees. Most new online businesses earn little or nothing at first. Not financial, legal or tax advice.
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