AI Captions and Edits for Short Videos
AI short-form video editor: captions, B-roll and smart edits.
In plain English
Submagic edits short videos for social media with AI. It adds eye-catching captions, extra footage and smart cuts automatically. Creators and businesses use it to post more videos in less time. They pay a monthly plan.
~$5M ARR (founder on SaaS Club podcast, Jun 2025)
Operator: David Zitoun
A named, real operator ran this and shared results publicly. The figures are their own.
Not disclosed.
The tool stack
Payments
Whisper ↗Speech-to-text
OpenAI API ↗LLM / vision
Prices are the vendors' published list prices as researched in Oct 2026 and change often — always check the vendor's pricing page.
Step-by-step setup
- Transcribe long videos and find the strongest moments.
- Auto-crop to vertical with captions.
- Sell by upload minutes or as a done-for-you service.
- Target podcasters, streamers and brands.
What's automated vs. the human 20%
The machine does
- Core AI generation/analysis
- Billing and onboarding
You still do
- Product quality and support
- Distribution and marketing
- Compliance and edge cases
Overview
AI short-form video editor: captions, B-roll and smart edits.
Operator: David Zitoun. Website: https://www.submagic.co/
Estimated split: about 80% of the work automated, 20% human.
Realistic income
On the SaaS Club podcast (episode 446, Jun 2025), co-founder David Zitoun discussed Submagic reaching about $5M in ARR. This figure is operator-reported, not independently verified, and may be out of date. This is one operator’s result, often after months or years of work, and doesn’t predict yours. Check the live source — numbers change.
Risks
- Rights: only clip content you or your client own or license.
- Competes with large clipping tools.
- Startup cost and time to first dollar are not disclosed.
*Income figures are illustrative ranges based on public pricing and typical outcomes reported by practitioners, not guarantees. Most new online businesses earn little or nothing at first. Not financial, legal or tax advice.
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