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Operator-Reported

AI Virtual Influencer / Model Agency

Create a consistent AI-generated persona with Stable Diffusion and earn from brand deals, paid fan subscriptions and paid chat.

In plain English

Rubén Cruz and Diana Núñez run The Clueless, a Barcelona agency that builds pretend online stars, including Aitana López. They design a look, a backstory, and a theme such as fitness or gaming, then the AI draws lifestyle photos and drafts captions and chat replies. The founders retouch photos by hand so the face stays consistent, and they label the character clearly as AI. Brands pay for deals, and fans pay for subscriptions and chat. The AI does a large share of the pictures and the drafts, but the founders still do a lot, especially art direction, brand sales, and the community.

Automation70%
Startup costNot disclosed
Time to first $1–3 mo
Monthly range*€3K–€10K+ (agency, as reported by press)
DifficultyMedium
SourceFortune — The Clueless agency made AI model Aitana (Nov 2023) ↗
Operator-Reported

A named, real operator ran this and shared results publicly. The figures are their own.

Not disclosed by the source. The founders started with tools accessible to anyone (Stable Diffusion, Midjourney, ChatGPT).

The tool stack

ComfyUI ↗
Free (open source)

Runs Stable Diffusion/Flux with a persona LoRA locally for consistent faces.

 Midjourney ↗
From $10/mo

Used by the founders alongside Stable Diffusion.

 ChatGPT ↗
Free; Plus $20/mo

Captions, persona voice and chat replies.

 Fanvue ↗
Platform takes a cut

Paid subscriptions; AI creators are allowed if disclosed.

Prices are the vendors' published list prices as researched in Oct 2026 and change often — always check the vendor's pricing page.

Step-by-step setup

  1. Design a persona (look, backstory, niche such as fitness or gaming) and train a LoRA so the face stays consistent.
  2. Generate a steady feed of lifestyle photos locally. Retouch by hand for realism.
  3. Grow on Instagram/TikTok and label clearly as AI (the EU AI Act requires disclosure).
  4. Monetize: brand collaborations, a paid subscription channel (€7.50/mo on Fanvue for Aitana), paid Telegram chat (€9.99/mo).

What's automated vs. the human 30%

The machine does

  • Image generation of the persona
  • Caption and chat drafting

You still do

  • Art direction, retouching and consistency
  • Brand sales and community management

Overview

Rubén Cruz and Diana Núñez founded the Barcelona agency The Clueless and created the AI influencer Aitana López. Press reports (Fortune, El Periódico) put her earnings at about €3,000/month on average and up to €10,000–12,000 in strong months. These figures come from the agency itself, as reported by press. Income comes from brand deals, Fanvue/OnlyFans-style subscriptions and paid Telegram chat.

Costs

Not disclosed. The founders started with tools accessible to anyone (Stable Diffusion, Midjourney, ChatGPT).

Realistic income

Press numbers are an outlier with a photogenic persona and an agency behind it. A new persona still has to grow an audience and close brand deals. Persona consistency takes skilled work.

Risks

  • Morally gray: sexualized content, beauty-standard criticism. Newtral reported the agency tagged brands it wasn’t working with. Don’t copy that.
  • Platform bans and disclosure laws.

*Income figures are illustrative ranges based on public pricing and typical outcomes reported by practitioners, not guarantees. Most new online businesses earn little or nothing at first. Not financial, legal or tax advice.

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Featured in: How to Make Money with ComfyUI: Four Documented Paths · How to Make Money with Midjourney: Eight Documented Paths · Local AI vs ChatGPT for a Side Business: Which Should You Use?

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