Launch Video Examples Your AI Can Study
Library of 4,000+ launch and demo videos analysed shot by shot (timing, cuts, type, colour, sound), available to Claude, Codex or Cursor via MCP.
In plain English
Refs is a library of more than 4,000 launch and demo videos broken down shot by shot. It records the timing, cuts, text, colors and sound of each one. People plug it into AI helpers like Claude, Codex or Cursor so the AI can copy what works. Users pay a subscription.
$422 verified revenue last 30 days; $422 all time (TrustMRR/DodoPayment, Nov 1, 2026)
Operator: Pratzyy
Revenue independently checked: documents reviewed by a publication, or a public dashboard.
Not disclosed.
The tool stack
Payments / merchant of record
Anthropic API ↗LLM / agents
Next.js ↗Web app framework
Prices are the vendors' published list prices as researched in Oct 2026 and change often — always check the vendor's pricing page.
Step-by-step setup
- Build a curated directory or launch platform for one audience.
- AI helps write listings and categorize entries.
- Charge for featured spots, fast-track reviews or launch packages.
- Grow through SEO and founder communities.
What's automated vs. the human 20%
The machine does
- Core AI generation/analysis
- Billing and onboarding
You still do
- Product quality and support
- Distribution and marketing
- Compliance and edge cases
Overview
Library of 4,000+ launch and demo videos analysed shot by shot (timing, cuts, type, colour, sound), available to Claude, Codex or Cursor via MCP.
Operator: Pratzyy. Category on TrustMRR: Content Creation. Founded: 2026-10-09. Website: https://refs.video/
Estimated split: about 80% of the work automated, 20% human.
Realistic income
TrustMRR (checked Nov 1, 2026) shows $422 in DodoPayment-verified revenue over the last 30 days and $422 over its tracked history. Current subscription revenue shows about $164 a month. This is one operator’s result, often after months or years of work, and doesn’t predict yours. Check the live listing — numbers change.
Risks
- Value depends on real traffic; be honest about it.
- Many free directories compete.
- Startup cost and time to first dollar are not disclosed.
*Income figures are illustrative ranges based on public pricing and typical outcomes reported by practitioners, not guarantees. Most new online businesses earn little or nothing at first. Not financial, legal or tax advice.
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