Self-Help Subscription for OCD
Maybe is a privacy-first self-help subscription for OCD, intrusive thoughts and compulsive checking. Short evidence-based lessons teach how the reassu…
In plain English
People dealing with OCD, unwanted thoughts, and repeated checking can subscribe to Maybe for private self-help practice. Short lessons, based on published clinical guidance, explain how asking for reassurance keeps the loop going. An AI practice chat is built to refuse that reassurance on purpose, and the messages are locked so the company cannot read them. It is structured practice, not therapy and not a diagnosis, and people pay a subscription after a trial because they want that practice kept private. The AI does most of the chat and the billing, while Luke Warren still checks quality and handles sensitive cases.
~$40 MRR; $142 verified revenue last 30 days (TrustMRR/Stripe, Oct 28, 2026)
Operator: Luke Warren
Revenue independently checked: documents reviewed by a publication, or a public dashboard.
Not disclosed.
The tool stack
Payments
OpenAI API ↗LLM / vision
Anthropic API ↗LLM / agents
Prices are the vendors' published list prices as researched in Oct 2026 and change often — always check the vendor's pricing page.
Step-by-step setup
- Bundle several AI models behind one simple interface.
- Add a clear extra: prompts, canvas, language or price.
- Charge one monthly subscription with usage limits.
- Grow through SEO, comparisons and word of mouth.
What's automated vs. the human 15%
The machine does
- Core AI generation/analysis
- Billing and onboarding
You still do
- Product quality and support
- Distribution and marketing
- Compliance and edge cases
Overview
Maybe is a privacy-first self-help subscription for OCD, intrusive thoughts and compulsive checking. Short evidence-based lessons teach how the reassurance loop works; an AI practice chat is deliberately built to refuse reassurance, the thing that feeds it. End-to-end encrypted: the server stores only ciphertext, unreadable to us. Built on published clinical guidance (NICE, IOCDF); structured practice, not therapy or diagnosis. US$19/month or $190/year after a 7-day trial. Launched August 2026.
Operator: Luke Warren. Category on TrustMRR: Health & Fitness. Founded: 2026-08-30. Website: https://usemaybe.app/
Estimated split: about 85% of the work automated, 15% human.
Realistic income
TrustMRR (checked Oct 28, 2026) shows about $40 MRR and $142 in Stripe-verified revenue over the last 30 days, $142 verified over its tracked history. This is one operator’s result, often after months or years of work, and doesn’t predict yours. Check the live listing — numbers change.
Risks
- Thin margins: model costs rise with heavy users.
- Model providers ship the same features themselves.
- Startup cost and time to first dollar are not disclosed.
*Income figures are illustrative ranges based on public pricing and typical outcomes reported by practitioners, not guarantees. Most new online businesses earn little or nothing at first. Not financial, legal or tax advice.
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